Rustichello™ is a revolutionary 100# label material designed to capture the essence of handmade, organic textures—without sacrificing modern printing and application efficiency. Inspired by the craftsmanship of traditional Washi paper, Rustichello brings a tactile, artisan feel to every bottle, ensuring that no two labels are exactly alike.
Handmade Look and Feel
Inspired by traditional handmade washi paper, Rustichello features a naturally random fiber distribution, unlike uniform stock paper. The texture is organic, and each label is distinct and uniquely stunning.
Superior Print Reproduction
A top-coated face stock ensures detailed designs and fine typography are reproduced beautifully using HP Indigo digital and flexographic printing technology.
Deep emboss and deboss
Rustichello’s 100# thickness allows for deep embossing and debossing to enhance branding and artwork details.
Durable and versatile
Rustichello offers enhanced durability and tear resistance and was rigorously tested in the lab, on press, and on the bottle, ensuring reliable performance in production and application.
